Do you really need a DMP in 2018? (@clauer)
▻http://www.clauer.fr/2018/01/do-you-really-need-dmp-2018
“Where do 3rd Party Data vendors collect their data from has always been the dirty little secret in this ad-tech industry. It’s in nobody’s interest to ask too much questions. All you want to know, is that someone acts as a proxy, sells data and does the dirty job in the back-office.”