How fashion bloggers are cashing in | Fashion | guardian.co.uk
▻http://www.guardian.co.uk/fashion/fashion-blog/2012/oct/29/fashion-bloggers-cashing-in
How fashion bloggers are cashing in | Fashion | guardian.co.uk
▻http://www.guardian.co.uk/fashion/fashion-blog/2012/oct/29/fashion-bloggers-cashing-in
« Slink », un magazine pour les femmes « avec des formes » - guardian.co.uk
►http://www.guardian.co.uk/fashion/fashion-blog/2012/aug/21/slink-magazine-plus-size
via @Sophie_Gourion sur Twitter
Your magazine is entirely ad funded at the moment, how difficult has that been?
It’s been a real mixed bag. A lot of plus-size retailers have come on board which is great, but I’m deeply frustrated by the short-sighted views from mainstream brands in terms of advertising. This includes beauty brands. You’re never too curvy for makeup, hair products or accessories. I think from a simple economic point of view the accessories and beauty brands are missing out on a significant market. At the magazine we illustrate catwalk trends on slightly fuller figures and samples aren’t available out of season. We can’t work three to six months ahead like most magazines and even plus-size brands for shopping pages aren’t shot until the last minute which makes the fashion pages hard. Some brands have been reluctant to loan out items including high street brands that go up to a size 22. It’s frustrating as a stylist and it limits me in what I can produce and also what I can show the readers. I find it odd that companies spend money producing products they’re essentially too ashamed to push.