Where the Next £Billion Consumer Brand Will Emerge From
▻https://hackernoon.com/where-the-next-billion-consumer-brand-will-emerge-from-94fe4193d1de?sour
How much money do you spend each year on the same things?That might be your favourite soft drink, toothpaste or the styling essentials you can’t live without.What reward do you get for your Loyalty?Crowd funding WAS awesomeIt let you own part of something you believed in, enabled you to contribute to the success of your favourite products or services, or support ideas you thought could change the world. It literally birthed a consumer revolution.BrewDog did this better than anyone — they created a lifestyle around a brand and aligned itself with evangelists who helped grow it exponentially. What emerged was a product defined not only by the beer it made but by the vocal supporters who passionately shared it with their friends and family.What’s next?In many ways, crowdfunding was just the next (...)
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