The Rise and Fall of Home DNA Testing - Bloomberg
▻https://www.bloomberg.com/news/articles/2020-02-25/the-rise-and-fall-of-home-dna-testing
Privacy fears hinder a once-hot business, dialing up pressure to deliver on its health-care promises Consumer DNA-testing firms are closing up shop and cutting jobs, as a lull in sales forces the industry to move beyond the genealogy tests that turned a handful of well-funded companies into household names. At least three companies have closed down or suspended their operations over the past year, while the two DNA-testing bellwethers, Ancestry.com LLC and 23andMe Inc., each cut (...)