Wolf Richter : How Much Is My Private Data Worth ? (Google Just Offered Me $$) « naked capitalism
▻http://www.nakedcapitalism.com/2013/11/wolf-richter-how-much-is-my-private-data-worth-google-just-offered-
(A ce sujet ▻http://www.tomsguide.fr/actualite/google,2563.html)
In this world, everything is for sale – if the price is right. People give up volumes of private data for the mere chance of becoming President. Teenagers give up their privacy just to have fun. But how much would it cost to buy the personal crown jewels from an average Joe? And how much more for the data of his family? Personal data is already being sold by data brokers and the like. It’s big business. But the average Joe never gets his cut.
If Google can establish a price that people would accept in return for all their personal data, now that would be a new business model with a juicy return. All the info Google could sell to advertisers, the NSA, the Chinese secret service, Amazon, whoever! It could sell the same information a million times. It could sell specific tidbits to one entity and the whole schmear to another. The possibilities would be endless. Wall Street could start trading in privacy futures.
In my case, Google’s offer of $945 for a whole year of data on everyone in my household was woefully inadequate. But what if they’d offered me $1 million? Everything is for sale. Because in the end, it’s all just a question of money.
