Ordnance Survey Blog Maps join adult colouring in
▻http://www.ordnancesurvey.co.uk/blog/2015/08/maps-join-adult-colouring-in
Unless you’ve been under a rock for the early part of 2015, you’ll probably be aware of the latest craze, adult colouring in. It’s possible that, like me, you’ve jumped on the craze and discovered the unexpected relaxation benefits of gradually colouring in a detailed drawing. It isn’t just a UK craze, it’s sweeping the world, as The Guardian reported: “Five of Amazon’s top 10 last week were adult colouring-in books, as were six of Brazil’s top 10 non-fiction list. Last year in France, the combined colouring-in industry sold 3.5m books.”
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Adult colouring-in books: the latest weapon against stress and anxiety | Books | The Guardian
▻http://www.theguardian.com/books/2015/jun/26/adult-colouring-in-books-anxiety-stress-mindfulness
The Michael O’Mara publishing empire is housed exactly as you would expect from a company that had no idea how fast it was going to grow. Clara Nelson, the publicity director, pointed me to various staircases in a fancy, Bicester Village-style office complex in south-west London. “That’s sales and marketing … then we had to take that building over for production …”
It was originally built on the publication of Diana: Her True Story. Now, the company’s success is colouring-in books: they dominate the market, with 30 titles currently in print, and the market is huge. Philippa Wingate, the editorial director, said: “You wouldn’t really associate us with royals now, although we did do Colour in Kate [the Duchess of Cambridge]. We sourced pictures of her, places she’s been, on her honeymoon. Then we did Colour in One Direction.”
