French government partners with Israeli settlement profiteer | The Electronic Intifada
▻https://electronicintifada.net/blogs/ali-abunimah/french-government-partners-israeli-settlement-profiteer
The French government is giving high-profile backing to an Israeli company that profits from settlements built on occupied Palestinian and Syrian land in violation of international law.
This month, Israel’s biggest supermarket chain Shufersal is sponsoring So French So Food, which it bills as a “Festival of scents and flavors from France.”
The event is co-organized by the Institut Français, the French government’s cultural arm, and Shufersal. It is also sponsored by the city of Toulouse.
During the month, Shufersal is heavily promoting French products in its stores.
Shufersal’s marketing materials and store displays for So French So Food state that the campaign is a partnership with the French embassy.
The Electronic Intifada has confirmed that these displays are being used in Shufersal stores in West Bank settlements.
The promotion will also bring more than two dozen French chefs and artisans to Israel. It aims to help French companies, whose executives will travel to Israel as part of the event, to export their goods.
But by backing this initiative, the French government will also help boost the profits of a company that operates extensively in Israeli settlements in the occupied West Bank and Syria’s Golan Heights.