2019 Will Be The Year of #data Storytelling
▻https://hackernoon.com/2019-will-be-the-year-of-data-storytelling-a9121a8c7069?source=rss----3a
If 2018 was the year of Big Data, then 2019 is going to be the year of using that data to tell a meaningful story.Most digital and physical products now require data collection in one form or another in order to function properly. Compare television to #youtube; most programs and ads on TV don’t resonate with me, while everything I see on YouTube is there for a strategic, data-driven reason.Consumers are becoming increasingly aware that their data is worth a lot to the service provider. The transaction looks like this:Your data is used to attract advertisers to fund the platform. In return, you get a customized experience based on your observed behaviour and preferences.Between the data breaches, Facebook fiascos, and companies continually refining our digital identities, data have been (...)