What Your Klout Score Really Means | Wired
►http://www.wired.com/epicenter/2012/04/ff_klout/all/1
When I began researching this story, my own score was a mere 31. So I asked Klout product director Chris Makarsky how I might boost it. His first suggestion was to improve the “cadence” of my tweets. (For a moment, I thought he meant I should tweet in iambic pentameter. But he just meant that I should tweet a lot more.) Second, he pushed me to concentrate on one topic instead of spreading myself so thin. Third, he emphasized the importance of developing relationships with high-Klout people who might respond to my tweets, propagate them, and extend my influence to whole new population groups. Finally, he advised me to keep things upbeat. “We find that positive sentiment drives more action than negative,” he warned.
(...) The thought of running on this hamster wheel forever was positively exhausting, and it made me wonder whether Klout was really measuring my influence or just my ability to be relentless, to crowd-please, and to brown-nose.