Where Do Product #ideas Come From?
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A How-To Guide on Product IdeationOne of the most important skills that separates a junior product manager from a senior PM (or a project manager from a product manager) is the ability to generate good product ideas. Good project managers may excel at managing sprints and shipping features, but the secret sauce of knowing what to build and when is more difficult to master.That does not mean you should immediately draft up a stream-of-consciousness email to your manager with 500 random thoughts entitled “Stuff we could build”. Instead, coming up with the right set of high-impact product ideas depends on your team/role, your company goals, and the nature of your business.At a high level, there are three types of product ideas:Optimizations & testing: Small improvements to the product (...)
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