Mobile Companies Crave Maps That Live and Breathe - NYTimes.com
▻http://www.nytimes.com/2013/06/11/technology/mobile-companies-crave-maps-that-live-and-breathe.html?nl=todaysheadlines&e
As mobile phones become all-in-one tools for living, suggesting where to eat and the fastest way to the dentist’s office, the map of where we are becomes a vital piece of data. From Facebook to Foursquare, Twitter to Travelocity, the companies that seek the attention of people on the go rely heavily on location to deliver relevant information, including advertising.