Je parlais ici de Flurry, cette boîte pas très connue qui brasse beaucoup de #data et de #publicité sur #mobile : ▻http://seenthis.net/messages/197683
Eh bien elle vient d’être rachetée par #Yahoo :
Yahoo has bought #Flurry, an app analytics company, as part of a push to grow its mobile business to catch up with competitors such as Google and Facebook.
The deal, for an undisclosed sum, is thought to be the company’s largest acquisition since it bought blogging platform Tumblr in 2012.
(...) The Flurry acquisition follows similar moves by other internet companies to buy mobile advertising technology companies to lure marketers to their own ads and generate revenue from ads on other company’s #apps.
Last year Twitter bought MoPub, a mobile advertising exchange, while Facebook acquired the Atlas Advertiser Suite from Microsoft and Parse, a cloud-based platform for mobile app developers. Yahoo has also previously bought other advertising technology companies such as AdMovate, which specialised in automated mobile ad buying.
Yahoo buys Flurry app analytics company (FT.com 21/07/2014)
▻http://www.ft.com/intl/cms/s/0/1523de48-111d-11e4-94f3-00144feabdc0.html