Why Chinese Companies Suck at User Engagement
▻https://hackernoon.com/why-chinese-companies-suck-at-user-engagement-f07a47f1d10f?source=rss---
Tech OpinionsI think I’ve just figured out why Chinese companies suck at user engagement (& community/brand building).Here’s my story: I entered the #blockchain space in China about a year ago with a specialty in social media marketing. I’ve advised multiple Chinese blockchain companies and hands-on grown one of them into an international community through content creatives and audience targeting. This job has made me understand exactly why some of the top blockchain companies coming out of China have miserably failed at building a truly engaging global community and an international brand.But this job is not naturally suited to the Chinese market. While social media marketing has become more and more so popular and even necessary for business growth in the West, China’s social media (...)
#branded-content #china-startup #community-engagement #social-media-marketing