industryterm:online retailers

How Hyper-Personalised #marketing Can Deliver Better Customer Experiences at Scale
▻https://hackernoon.com/how-hyper-personalised-marketing-can-deliver-better-customer-experiences

https://cdn-images-1.medium.com/max/700/1*vaKnrZhaGe6YVnYxFIEo6A.jpeg

How Hyper-Personalized Marketing Can Deliver Better Customer Experiences at ScaleDecades ago, local grocery store owners had to remember the names of their regular customers, the preferences and lifestyles of their most loyal customers, leveraging all that information to provide a more welcoming and memorable service.Today, technology empowers businesses to seamlessly gather and capture customer data like names, birth dates, and purchase history which helps them to deliver personalized customer experiences at scale. In fact, it is now common for online retailers to send messages by addressing users by their first names and recommending products based on their historical buying behavior, gender, and precise geolocation data.Personalization in #mobile app marketing has been around for (...)

#data-collection #growth #mobile-app-development

What Customer Data Collection Could Mean for Workers
▻https://hbr.org/2016/08/the-unintended-consequence-of-customer-data-collection

Brick-and-mortar stores are scrambling to understand their customers. Facing intense competition from online retailers who can gather extensive data about user behavior, traditional retailers have also started tracking customers’ in-store activities. From special equipment that picks up cell phone signals in the area to software that identifies people in video footage, brick-and-mortars are learning more about their customers — often without them knowing. As these tools have become more (...)

#géolocalisation #surveillance #marketing #Federal_Trade_Commission_(FTC)

##Federal_Trade_Commission__FTC_

Wal-Mart to close 269 stores worldwide - World Socialist Web Site
▻http://www.wsws.org/en/articles/2016/01/16/walm-j16.html

Wal-Mart to close 269 stores worldwide
By Nick Barrickman
16 January 2016

On Friday, retail giant Wal-Mart announced that it was preparing to close up to 269 outlets globally, including 154 stores in the United States. The decision to close several hundred stores would affect nearly 16,000 employees. The big box retailer cited the costs of competing with online retailers as well as the impact of marginal wage increases given to its workforce as the cause for the closures.

#walmart #consommation #grande_distrbution

Reddit Publishes their first e-book featuring the best of AMA
▻http://goodereader.com/blog/e-book-news/reddit-publishes-their-first-e-book-featuring-the-best-of-ama

“Reddit has just published an e-book that featuring the best of “Ask me Anything.” The e-book is 400 pages and is available from a myriad of online retailers, such as Amazon, Barnes and Noble and iBooks.”

#veille

Disgust at Walmart’s Israeli soldier costume for kids | The Electronic Intifada
▻https://electronicintifada.net/blogs/ali-abunimah/disgust-walmarts-israeli-soldier-costume-kids

https://electronicintifada.net/sites/electronicintifada.net/files/styles/original_800w/public/israeli_soldier_for_kids.jpg?itok=gpMxUc3D×tamp=1445955341.jpg

Walmart, one of the world’s largest retailers, has sparked outrage by selling an “Israeli Soldier Costume for Kids.”

The Halloween outfit is particularly distasteful at a time when human rights groups are strongly condemning Israel’s policy of extrajudicially executing Palestinians forced to live under its decades-long military occupation.

The costume, seen above, includes a dark green uniform and red beret. The jacket includes the Hebrew abbreviation for “Israel Defense Forces.” An Internet search shows that it is sold by other online retailers as well.

Online Retailers Rush to Adjust Prices in Real Time - NYTimes.com
▻http://www.nytimes.com/2012/12/01/business/online-retailers-rush-to-adjust-prices-in-real-time.html?pagewanted=all

The battle was fierce over the holiday weekend. At the request of The New York Times, the pricing firm Dynamite Data tracked prices at three major online retailers — Walmart.com, Amazon.com and Target.com — starting the week before Thanksgiving and going through Tuesday, after most heavy promotions ended.

The data shows that retailers paid close attention to competitors’ online prices and in-store specials, battling to undercut one another by as little as 2 cents and forcing each other into out-of-stock positions as they pushed prices down. Retailers fight to have the lowest prices to increase sales volume, aid in search-result prominence and help burnish a thrifty reputation.

#algorithmes (l’article parle de programmes informatiques) du #marketing (et de travailleurs aussi #cognitariat disons) en #temps_réel