#lead-generation

How to Use Live Chat to Capture More Leads
▻https://hackernoon.com/how-to-use-live-chat-to-capture-more-leads-4949db34651b?source=rss----3a

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Image from Rawpixel.comMuch has been said about how live chat can be a powerful tool for sales. But more specifically, how can live chat help to companies to generate more leads?No matter how well business is going — a steady and growing influx of leads is essential to generate more sales and scale your business. Fortunately, companies of all sizes can benefit from the latest advances in #messaging technology to help keep those leads coming.Live chat is one of these valuable resources: it gives you an instant messaging platform for engaging with potential customers on your website, helping you to shorten the sales funnel and qualify leads instantly.Businesses can connect with visitors to quickly provide assistance and speed up the process of qualifying leads to seconds. This way, live chat (...)

#chatbots #growth-hacking #lead-generation #marketing

Responding to leads : Are you moving fast enough
▻https://hackernoon.com/responding-to-leads-are-you-moving-fast-enough-2facfa8b75f3?source=rss--

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Responding to leads: Are you moving fast enough?Image by Rawpixel.comA new lead comes in — the clock’s ticking. How much time do you have to respond before your lead falls off the radar?Everyone seems to know that, when there’s an opportunity to close a sale, time is of the essence. Yet, research statistics out of Harvard Business Review show that most companies are slow to respond to leads, meaning they aren’t handling online queries effectively.Looking at over two thousand U.S. companies to gauge how long they took to respond to a web-generated test lead, the results found that 24% took more than 24 hours — and 23% of the companies never responded at all.What’s even more interesting, is the stat that reflects just how important timely responses can be. The research suggests that companies that (...)

#lead-generation #sales #startup #marketing #responding-to-leads

#startup #sales — How to get your First Potential Customers
▻https://hackernoon.com/startup-sales-how-to-get-your-first-potential-customers-e9049858f43e?sou

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After you’ve committed to an idea for your startup, get feedback from potential customers as soon as possible. Insights from your first potential customers help direct product strategy, increasing your likelihood of making a sale. Here’s the first part of the startup sales #process — how to find, assess, and contact your first potential customers:Find: Company ProfileThe first step in identifying potential customers is selecting the types of company that might buy your product.Do: Limit the type of companies your product will target, as it’s almost impossible to be a game-changing product for every type of customer. Start with industries where you have domain expertise, ideally with companies similar to those you’ve worked with in the past. Then narrow further by looking at the potential (...)

#lead-generation #entrepreneurship

How to Grow Email Subscriber Signups by 377% with Content Upgrades
▻https://hackernoon.com/how-to-grow-email-subscriber-signups-by-377-with-content-upgrades-37cf7b

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For a long time, the only way I was capturing email addresses on the Lean B2B website was through a basic newsletter signup. It was good, but it was not great.On the site, prospect buyers were able to download the first six chapters of the book without giving me their email addresses.There was no way for me to follow up on downloads, but I didn’t think much of it.This past September, I decided to step on the gas pedal and expand the business. One of the first things I did, was add an extra step before download. Now, visitors had to provide an email address in order to download the sampler.I was expecting an increase in signups, but never thought I would get 3 times more subscribers (300% increase) for 15 minutes of work!!I had always been skeptical of lead magnets and gated downloads, but (...)

#email-marketing #growth #marketing #lead-generation #marketing-technology

12 B2B #marketing Techniques for Lead Generation
▻https://hackernoon.com/12-b2b-marketing-techniques-for-lead-generation-f80277062865?source=rss-

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61% of marketers say that generating quality business leads is their biggest challenge. This shows that all businesses need to spend a lot of energy to attract prospects. To make things a bit easier, it’s important to be clear about some simple but proven marketing tactics — these 12 techniques are essential if you want to know how to attract customers more effectively.This blog looks at ways to attract a group of prospects or customers potentially interested in your product or service. It is important to properly qualify your business leads good correspondence to your business, the potential for transformation into prospects or, in other words, the serious leads that are worthwhile to provide sales efforts.Let’s dive into the techniques that will turn your business into a lead generation (...)

#marketing-techniques #b2b-marketing-techniques #lead-generation #b2b-marketing